Digital Marketing Primer Quiz
1. Digital Marketing helps to improve __________
Answer: All the options mentioned
2. Paid Search Marketing is about Bidding and Buying relevant keywords.
Answer: True
3. Retargeting platforms enable advertisers to _____
Answer: All the options mentioned
4. Which of the following aims at influencing users who have already begun their research on sites like Google, but not necessary that they have visited a brand site.
Answer: Search Retargeting
5. Customizing ads to people who had earlier visited the site is ___
Answer: Remarketing
6. Real time Biding is a form of Programmatic Buying.
Answer: True
7. Facebook Adverts is an advertising platform that can deliver ads on ___
Answer: Both Facebook and Instagram
8. Google Ad Auction rewards advertisers with _
Answer: High Ad Rank
9. Which of the following design approaches help in building sites that are optimized for varied screen sizes?
Answer: Responsive Web Design
10. Which of the following capabilities are offered by Web Content Management Tools?
Answer: All the options mentioned
11. Which of the following Strategies have higher control on sites/pages getting listed in Google SERPs?
Answer: Both of the options mentioned
12. Social Media Analytics can help in _________.
Answer: All the options mentioned
13. When done right, In-game advertising can establish deeper connect with the player.
Answer: True
14. Which of the following social platforms offer a higher reach to the millennials.
Answer: Facebook
15. The objective of In-game advertising is to drive sales.
Answer: True
16. Which of the following is most important for the success of Digital Marketing?
Answer: Customer Experience
17. Which of the following techniques can be used to target customers who bypass search engines and directly navigate to sites related to your product?
Answer: Remarketing
18. By reading through the customer reviews of a product on Amazon, a customer forms a ___
Answer: Perception about the product
19. Which of the following platforms can be used by advertisers to bid and purchase ad impressions across ad exchanges?
Answer: Demand Side Platform
20. Paid Search Marketing is completely driven by Google.
Answer: False
21. Which of the following involves, the use of technology platforms to automate buying and selling of media?
Answer: Programmatic Advertising
22. Ads that play in the beginning, end or in mid of youtube videos are _
Answer: In Stream Ads
23. Main objective of Digital Marketing is to _______
Answer: None of the options mentioned
24. In Google AdWords, which of the following factors is an important factor for winning the auction
Answer: Bid Value and Quality Score
25. Which of the following is not a Social Media Management Tool?
Answer: Drupal
26. Which of the following is not an open-source WCM
Answer: Sitecore
27. Designing a site for Mobile is very similar to Web
Answer: False
28. Facebook Adverts allows advertisers to _
Answer: All the options mentioned