User Research Methods Quiz
1. Tree testing is not similar to card sorting.
Answer: False
2. For users from other nationalities, it is enough to offer a product translated in their respective languages.
Answer: False
3. It’s sequential art, where images are arrayed together to visualize the story
Answer: Storyboard
4. People with low uncertainty avoidance are restricted to new ideas.
Answer: False
5. Surveys and questionnaires are primarily used for collecting information from a large number of users.
Answer: True
6. A fictitious representation of a group of users is,
Answer: User Persona
7. Card sorts are used to generate information architecture.
Answer: True
8. If time is a constraint, the quickest deliverable format is an email message or word document.
Answer: True
9. A Stakeholder could only be clients/customers.
Answer: False
10. User Research is not the first step of a UX design process.
Answer: False
11. Tree testing is similar to card sorting.
Answer: False
12. A/B Testing involves having an experienced evaluator using his/her knowledge of testing products.
Answer: True
13. Which of these techniques are used exclusively for designing hierarchy
Answer: Card Sorting
14. Two types of benchmarking are:
Answer: Stand-alone and Competitive benchmarking
15. What is key in a User Research?
Answer: Detailed surveys and questionnaires
16. Quick findings are comprehensive reports.
Answer: False
17. Power Distance Index measures
Answer: the degree of a society’s level of inequality endorsed by the followers as much as by the leaders
18. The purpose of user research is
Answer: to gain an understanding of the users, their tasks, the tools and technology they use, and the environment in which they perform their tasks
19. People from this cultural group are not tolerant of new ideas and opinions that differ from their own
Answer: People with high uncertainty avoidance
20. The systematic process of collecting and analyzing target customer data, the competition, and the target market environment to aid in making messaging, positioning and pricing decisions.
Answer: All of these
21. User Research is essential because
Answer: All of these
22. Questionnaire mode of approach is qualitative research.
Answer: False
23. A/B testing is done for specific aspects of hierarchy alone.
Answer: True
24. People possessing this cultural trait take initiative and make their own decisions
Answer: Individualistic
25. Technique used for evaluating findability of topics in a website
Answer: Tree test
26. A Stakeholder is,
Answer: anyone with an interest in the project output
27. Which technique involves having an experienced evaluator using his/her knowledge for testing products
Answer: Expert Review
28. Contextual Interview can be done without users.
Answer: False
29. This is an additional deliverable that gathers all recommendations together in a simple table format—usually in Word or Excel—with a brief summary of the findings that led to each recommendation and, often, a severity rating for each issue.
Answer: Findings and Recommendations Matrix
30. Expert Reviews are conducted during the development phase.
Answer: True
31. User Persona is a quantitative approach.
Answer: False
32. Obvious limitation with surveys and questionnaires is
Answer: lack of any interaction between researcher and users
33. In Usability tests, we test the interface's usability.
Answer: False.
34. One size fits all' should not be the focus of UX design.
Answer: False
35. Surveys are quantitative mode of research.
Answer: True
36. In this technique, users are provided with two or more options for choice
Answer: A/B tests
37. People from this cultural group are more tolerant to new ideas and opinions that differ from their own
Answer: People with low uncertainty avoidance
38. These are comprehensive reports
Answer: Detailed Reports -- Correct
39. Design should not be changed based on iterations.
Answer: True
40. The techniques used to evaluate the hierarchy of a website
Answer: Card Sorting & Tree Testing
41. This user research method comes from motion picture production
Answer: Storyboard
42. Storyboards are illustrations that represent shots that ultimately represent a story.
Answer: True